017: Upend Your Preconceptions of Publicity with Josh Elledge of upendPR

Josh Elledge is the Founder and Chief Executive Angel of SavingsAngel.com®, and is one of the nation’s leading experts on consumer savings. But what does this have to with my art career, Professor Howell?  Elledge is a weekly syndicated newspaper columnist – reaching more than 1.1 million readers. He also regularly appears on more than 50 TV stations across the country – having appeared on TV or radio more than 1000 times. Elledge is also the founder of upendPR.com – a groundbreaking service designed to inspire and provide a road map for people like you to attract the your perfect audience without a pricey PR firm.


Josh Elledge is the founder of upendPR.
Josh Elledge is the founder of upendPR.

016: Creative Little Liars

In 2011, Francesca Gino of Harvard Business School and Dan Ariely of Duke University penned The Dark Side of Creativity: Original Thinkers Can Be More Dishonest, a report that proposed “that a creative personality and a creative mindset promote individuals’ ability to justify their behavior, which, in turn, leads to unethical behavior.” Five years later, I ask, “How can we use this as a superpower?”

You can download a PDF of Gino and Ariely’s report from the American Psychological Association right here. Also, I reference Lying to Ourselves, a Radiolab segment featuring psychologist Joanna Starek, which you can hear in its entirety over here